I made a drawing for this article about running experiments. People often cite Steve Jobs as someone who made decisions solely from intuition so I drew a turtleneck to juxtapose it with data.
Binary thinking stunts innovation. Data and intuition are complementary, and should not be put up against each other. Quantitative data can foster creativity. The new Gmail UI isn’t perfect, and this isn’t a critique of it specifically, but rather an opportune time to discuss experimentation and testing. As Ran Liu says, growth design is good product design. The practice of growth is dear to my heart, and it typically gets a bad rep. Though there are certainly people who mispractice it, growth is not about getting people hooked. It’s helping guide people and teaching them to get the maximum value from your product. As a result, it grows your business. It’s one of the reasons our product pillar that has growth teams at Webflow is called Lifecycle.
